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After stirring up excitement across social media, Alpro celebrated its Cinnamon Roll Flavour Barista with an immersive pop-up experience for fans to get their hands on the cinnamon goods.

For three days only, the House of Cinnamon Roll was the ultimate cosy-season destination. A place for cinnamon lovers to sip and soak up the flavour everyone’s talking about. The vibey, cinnamon-themed pop-up featured a cinnamon-roll sofa, photo booth, merch and engraving station, and a coffee bar serving Alpro’s autumn hero alongside fresh cinnamon rolls.

By night, the pop-up transformed into a cinnamon-fuelled hangout with DJs and cinnamon-infused espresso martinis.