ABOUT

Lebanon still suffers from bad infrastructure fundamentals like 24/7 electricity, clean water, and internet speed or even availability. Some lucky spots in the capital enjoy access to a manageable internet speed. Anywhere outside the city center is a lost cause. On paper, 91% of the population is connected (source: Hootsuite). But in reality, are they really connected? Research shows that Lebanon ranks 169/177 when it comes to global internet speed (source: Speedify). In the age of multi-subscription streaming and online gaming, this is a problem. Why? Because NOTHING EVER LOADS. Providers keep making false promises of improvement that the Lebanese people have become immune to. Brief: Internet users don’t trust claims of providers and have lost faith in their internet connection. How can we make them connect with Connect? Objective: Make internet users give Connect a chance.