ABOUT

Miro have their own in-house writing team (and a damn good one it is too), but you know what it’s like, sometimes you can’t see the wood for the trees.

They had various documents, some out-of-date, some only half realised.

Their marketing people had no reliable resource to tap into for visual and verbal guidelines.

So, in partnership with Designer, Matt Molloy at For Sure Studio, I was given the task of developing and formalising Miro’s tone of voice, and writing their new brand guidelines.