ABOUT

THE CHALLENGE
To capture market share in the competitive Florida and US yachting market from large international brokerages across digital channels, prioritising organic search.

THE SOLUTION
We developed a multi-channel strategy to attract and convert high net-worth individuals on search queries focused on local brokers and branded keywords of select yacht builders. We executed content creation, digital PR, and website UX enhancements to improve positioning in organic search whilst running digital advertising campaigns to funnel traffic towards pages optimised for conversion.