ABOUT

One of our briefs was to buy a series of products from either a supermarket or a DIY shop which we felt had poorly designed packaging, and then re-design that packaging to make it over-all better. I decided to use the 'Tesco Herbal Tea' boxes for my project, as whilst the original packaging was nothing terrible, I simply felt as if I could improve their aesthetic and give them a more inspired feel... and an awful lot of my classmates chose to re-design soup labels.

What I like most about this design are both the avant-garde illustrations of each flavour for the steam, and the unique, feminine shape of the box due to its eye-catching use of curves.