Rei's work
About Rei
Born and raised in Tokyo, I am a Creative Director and Producer with a background in aesthetics, fashion editorial, and creative production. I graduated from Keio University's Faculty of Letters, where I majored in Aesthetics and Science of Arts, and spent a year studying abroad in New Zealand during my undergraduate studies.
I began my career as a Fashion Editor at madame FIGARO japon before joining the creative team CEKAI as a Producer, expanding my practice into film and advertising production. In 2022, I transitioned to freelance work, taking on the roles of Creative Director and Producer depending on the project.
My work spans brand campaigns, advertising, film, photography, music videos, editorial, photobooks, interviews, and radio. I have collaborated with brands including kate spade new york, AMBUSH, Nike, Microsoft, L'Oréal Paris, LeSportsac, THE NORTH FACE, Goldwin, United Arrows, MERRELL, and ASICS. As Creative Director for kate spade new york, I led year-round brand campaigns, translating brand strategy into cohesive creative concepts and visual narratives. I also planned and produced the exhibition concept and film production for THE NORTH FACE's 60th anniversary exhibition.
Combining strategic thinking with a strong editorial sensibility and hands-on production expertise, I work across disciplines to transform brand objectives into distinctive visual stories and meaningful creative experiences.
I began my career as a Fashion Editor at madame FIGARO japon before joining the creative team CEKAI as a Producer, expanding my practice into film and advertising production. In 2022, I transitioned to freelance work, taking on the roles of Creative Director and Producer depending on the project.
My work spans brand campaigns, advertising, film, photography, music videos, editorial, photobooks, interviews, and radio. I have collaborated with brands including kate spade new york, AMBUSH, Nike, Microsoft, L'Oréal Paris, LeSportsac, THE NORTH FACE, Goldwin, United Arrows, MERRELL, and ASICS. As Creative Director for kate spade new york, I led year-round brand campaigns, translating brand strategy into cohesive creative concepts and visual narratives. I also planned and produced the exhibition concept and film production for THE NORTH FACE's 60th anniversary exhibition.
Combining strategic thinking with a strong editorial sensibility and hands-on production expertise, I work across disciplines to transform brand objectives into distinctive visual stories and meaningful creative experiences.