ABOUT

With over 500 boutique and independent hotels across the world, Small Luxury Hotels of the World asked us to help create a new brand campaign that better reflected their vast offering.  'Hotels as characterful as you' matched key personas in their demographic to their incredible hotels. Explorers to treehouses. Culture lovers to city-centre escapes.

Partnering with our friends at Candour Creative and SLH's internal team, we opened a casting call to their community, finding 6 people who loved a variety of holidays and creating a holistic OOH, VOD and digital campaign.