REGAN Executive Creative Director

ABOUT

The Cheeky Controller is a partnership that resulted in a truly entertaining gaming product – during one of the most competitive pop cultural moments of the year. It turned Deadpool & Wolverine fans into Xbox fans by combining two iconic brand assets to create a controller shaped like the anti-hero's ass. The results were no joke. The product and campaign broke the internet, helping Xbox gain traction across this massive fanbase.

MADEIT CREDITS

  • Adrian BotanChief Creative Officer EMEA
  • Alister CollinsManaging Director
  • Caitlin WheelerAccount Manager
  • Dean MooreDirector
  • Eleanor WeitzerCreative
  • Jack BayleyDirector of Integrated Production
  • Jacob BjördalCreative Director
  • Javier CampopianoGlobal Chief Creative Officer
  • Jim NilssonCreative Director
  • Jonathan AltoftProducer
  • Jordan CrankshawProducer
  • Lexie HoskinsDesigner
  • Lisa CarranaHead of Design
  • Morgan FavertyProducer
  • Peniel GebreselassieCreative
  • Rob DoubalChief Creative Officer
  • Sasha SempleAccount Manager
  • Silvia ChintoiuCreative Producer
  • Susie LauExecutive Producer
  • Tom OliverBusiness Director
  • * REGANExecutive Creative Director
  • * Laurence ThomsonChief Creative Officer
  • * D&AD
  • * Max HendersonDesign Director
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The Cheeky Controller

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