Refaat Refaat
Executive Creative Director
ABOUT
UAE University Games Summary
The UAE University Games is a national initiative by the UAE Sports Federation that promotes inclusivity, national pride, and emerging athletic talent. It supports the UAE National Sports Strategy 2031, emphasizing:
Youth engagement
Gender equality
Community-building through competitive sports
The initiative aims to become a flagship sports brand by enhancing awareness and engagement, with long-term success targeted at commercial, governmental, and sportive levels across both national and regional platforms.
MADEIT CREDITS
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Refaat RefaatExecutive Creative Director
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