ABOUT

You don’t always know when you’ve challenged a champion.

A little advice at the gym feels harmless - until you realise the person you’re correcting is Paralympic powerlifting champion Mohamed Elmenyawy.

Part of Edita’s campaign celebrating Egyptian champions and the competitive instinct that never really switches off.

Challenge Mode: ON.

Brand: Edita
Agency: Mention - Influence Group
Regional Executive Creative Director: Refaat Refaat