Refaat Refaat
Executive Creative Director
ABOUT
You don’t always know when you’ve challenged a champion.
Two players walk onto a padel court thinking they’re simply balancing the teams - until they realise Hania El Hammamy and Mostafa Asal are on the other side.
Part of Edita’s campaign celebrating Egyptian champions and the competitive instinct that never really switches off.
Good luck.
Challenge Mode: ON.
Brand: Edita
Agency: Mention - Influence Group
Regional Executive Creative Director: Refaat Refaat
MADEIT CREDITS
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Refaat RefaatExecutive Creative Director