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University project

The key element of the message for the campaign, is focused on filling a void. The void is the blank space in peoples conversations. This is to express white space and emptiness, a symbolisation of the conversations regarding mental health. The campaign, has no name and is open to interpretation of the audience.

Each element of the brand focuses on minimal and simple design. This is used to embellish the power of the words and imagery. To draw attention to the messages that the campaign expresses. The minimal approach is constructed to show nurture and caring towards the subject matter. No bold words or loud text, in order to embrace the audience.

The reason for utilising the face masks, is to draw attention to how people can easily configure a mask to hide their feelings or emotions. It expresses a connection to the current time period, to empower the statement. People can connect to the face masks and understand the symbolisation of the message. As well as, challenging, interacting and engaging with the audience.