ABOUT

Published bi-annually in 20 languages and 25 countries with a total circulation of 1.5 million, LIV was Volvo’s multi-award winning global, premium customer lifestyle magazine and iPad app. As Art Director, I worked closely with the senior members of the editorial and account management team, whilst managing a design team of five. I designed, commissioned and art directed the most creative automotive and lifestyle photography and illustration that communicated to customers to reinforce Volvo’s core brand and lifestyle values through the magazine, and digital content, both in the app and online. This involved organising and art directing international photoshoots, briefing
photographers and illustrators, managing budgets, booking models, stylists and hair and make-up artists, designing english and international foreign language pages, whilst also developing and art directing several short films per issue. I designed moodboards, liaised and presented to key Swedish, UK and International Volvo marketing clients
on a regular basis.