ABOUT

This campaign film for UEFA, co-directed and filmed by Adam Docker, features Liv Cooke who is the current freestyle football world champion, as well as a selection of the world’s best female football players including Fran Kirby and Ada Hegerberg.

The upbeat and visually striking film transports us between a variety of diverse scenes across Europe as the backdrop for our story: including urban London, war-torn buildings in Dubrovnik, the beautiful landscapes of the Outer Hebrides and even a stadium located on a tiny island in the jaw-dropping scenery of Norway.

The film blends positive energy with humour, and seeks to convey the excitement and accessibility of playing football. We see that football is a sport you can play anywhere. Whether playing as a team or practising ‘keepy-uppy’ on the roof of a Norwegian fishing boat, our message is inclusive: football is for everyone, wherever you are.

The film is an evolution of the UEFA’s We Play Strong campaign, adopting the same #PlayAnywhere hashtag and will be primarily promoted online via social channels as well as being provided to broadcasters of UEFA women’s football.