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Tasked to deliver a global educational awareness campaign around the importance of soil biodiversity for original green beauty brand Weleda, we created the analogy of soil as the ‘skin of the earth’.

Our soil as skin analogy was carefully crafted to maximise interest and make it simple to understand:

1. soil is just like our skin – a thriving balanced microbiome
2. you wouldn’t put harsh chemicals on your face, why would you put them on the skin of the earth
3. the soil needs nourishment, just like skin does, so ‘get dirty’ and get planting
Through a partnership with global environmentalist and model, Arizona Muse, we delivered video content and social assets encouraging everyone to help Save Earth’s Skin.

Also delivered full comms toolkit which went live in 40+ markets inspiring a wide range of activations including pop-ups in Korea, educational in-store displays in Germany and video content around the rain forest in Brazil.