ABOUT

McDonald’s Fun Football programme supports communities across the UK, strengthening brand trust and offering children the opportunity to take up the sport in a fun and inclusive environment.

This summer, to encourage more girls to get active and build self-confidence, we partnered with Girlguiding to offer 300K+ girls free football sessions, a space to have fun, learn skills and make positive change.
The partnership (which runs until May 2026) was launched during the Women’s EURO tournament, with sessions running in 145 locations with 12,436 participants.

RESULTS
309 pieces of coverage (national and regional), 321K reach on social. Uplift of girls’ participation to 35%, a 59% increase in the share of girls taking part previously. Top performing GG partnership with CRM mailing achieving 58.5% open rate and 210K opening figure.