ABOUT

Every McDonald's restaurant across the globe has its own gems – and that global menu obsession is real.

That fan truth is exactly what powered the amazing reaction to McDonald’s first ever ‘World Menu Heist’ – eight menu favourites shamelessly stolen from across the globe.
We launched an immersive tasting experience at Barking Riverside, designed to feel like a dockside heist for media, influencers and lucky fans who snapped up tickets in record time.

RESULTS
A content goldmine! Over two days our organic strategy delivered 1K guests, 11M+ organic views, 300K+ likes and shares (to date). The buzz led to McDonald’s new menu trending #3 on Google.