ABOUT

The first‑time home‑buying process feels overwhelming and inaccessible for Gen Z and Millennials. Lloyds asked us to make it feel achievable, getting a new generation to care about home ownership.

Dinner is where conversations about dream homes often start. Based on this insight, we teamed up with restaurant group Six by Nico to curate a bespoke six-course tasting menu. Each course was designed to guide Gen Z through the key milestones of buying their first property, offering practical guidance on how to get onto the property ladder.

RESULTS
43% increase in visits to the Lloyds first-time buyer webpage. 1,300 sign ups to the pop-up dining experience in 48 hours, and 425 attendees across four regional events. Campaign drove 92 earned social media posts from influencers, 230 pieces of coverage.