ABOUT

WDR is a regional public service media brand in west Germany. To celebrate the regionality of the WDR brand, and the seamless way it lives alongside its audience, we created a series of brand idents that authentically reflect that connection in a fun and unexpected way.

Working closely with the team at WDR, we selected six recognisable and well-loved locations from around the region and called upon Red Bee Creative alumnus, Paperboyo - paper artist, content creator and Instagram superstar - to bring the locations to life in a surprising way.

Paperboyo’s unique style of combining paper characters and quirky forms with buildings and landmarks made him the perfect artist to collaborate with. His artistic eye and our experience in developing long-running channel brands meant we were able to find shapes and narrative in the unexpected.

From converting the Müngstener bridge into a rollercoaster, to turning Cologne’s Crane Buildings into a sewing machine, the result is a series of wonderfully-charming brand moments created to surprise and delight the local audience.