I was the source of Red Bull’s most ambitious esports and gaming marketing campaign to
date, Part of the Game. Working independently in response to a global brief, I originally ideated the concept, leading the creation of compelling decks and narratives, before pitching and subsequently attaining the first-of-its-kind content campaign. As executive producer for the series, I worked closely with our in-house production team, managing all aspects of the content strategy and production process, including treatment and scriptwriting. The white-label project has totalled over five million views to date, with pre-production for a third season currently underway.