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Encore Worldwide, LLC, a full-service experiential marketing agency, worked with Groove Jones to create an engaging, interactive concert experience – Lysol Air-Aoke. The goal was to enhance their customer’s activation and introduction of new Lysol products at the Music Midtown Festival in Atlanta, GA, and then later at the People’s Choice Country Music Awards at the Grand Ole Opry in Nashville, Tennessee.

The primary objective was to develop an interactive karaoke experience centered around the concept of removing germs from the air. The whole idea behind the experience was to illustrate, in a fun and engaging way, how germs spread when singing karaoke and how Lysol can help eliminate 99.9% of germs.