RCP
London
ABOUT
We built a long term creative platform: "you do the living, we do the laundry" to help Laundrapp really clarify what they stand for as a brand.
To launch this creative positioning, we developed a stop motion TV ad, celebrating the pure joy of being free from the tyrany of laundry.

Back to You Do The Living, We Do The Laundry project
Sam D
Creative Artworker, Freelance
United Kingdom
Anna Gladwin
Creative Art Director, Leo Burnett, London
United Kingdom