ABOUT

Our challenge was to give ‘Save a Life September’ bigger reach and greater resonance.

To make sure we emotionally engaged with such a broad spectrum of future life savers we knew it was necessary to make the campaign fun and to give greater reach we linked ‘Save a life September’ with ‘Back to school’.

While school teaches a lot, first aid still isn’t on the syllabus. Why don’t you learn a lesson for life?