RCP
London
ABOUT
Our challenge was to increase awareness and make smartwater appeal to a broader audience unlocking exactly what ‘smart’ meant for both us and our customers.
We found that ‘smart’ has the unique ability to find simplicity in the complex – a simple water, from a complicated process.
Cue ‘life distilled’ – simplifying the complex for the discerning minds.

Back to Smartwater project
Anna Gladwin
Creative Art Director, Leo Burnett, London
United Kingdom