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We worked with Fuller's to launch a craft keg beer, London Pride Unfiltered, supporting the Pride parade in London by becoming its first official beer partner.
The bespoke branded Pride Loves Pride' featured an out-of-home campaign, promotions and specially designed point of sale in Fuller's pubs along the route of the parade. Vouchers codes to sample the beer were redeemed over 5000 times during the period. The campaign was voted in the Top 3 'most appropriate brand partnerships' by the IPM.