RCP London

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Following our strategic repositioning of the Blue Dragon brand, we produced a TV campaign to support the key brand ethos of 'Keep Exploring'. In the spot, we follow our hero as she journeys through modern Asia - exploring the sights, sounds and most importantly the flavours and smells of its wide-ranging cuisine, then recreating those dishes at home.

MADEIT CREDITS

  • Blue DragonClient
  • RCPAdvertising Agency
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