Prior to the introduction of the sugar tax, we helped Coke tell the world that no matter the pressure, the taste of Coca-Cola and formula would always stay the same. We illustrated how icons like Coca-Cola, Elvis and Marilyn have withstood the test of time, refusing to conform. The nation-wide campaign ran across OOH, digital and press, with key landmarks sites across London, including the Piccadilly Circus digital billboard, making the Icon campaign practically unmissable.
It was awarded The Drum's Best Digital OOH Award in 2018.
The Drum Award