Recipe London

ABOUT

It takes some front to choose beer over work.
To mark our new brand positioning for Fuller's Frontier Lager, we developed a beer giveaway campaign encouraging Londoners to boldly ditch the mundane and opt into a free beer, every Friday, during work hours. Perhaps unsurprisingly, 66,000 people signed up and we gave away 15,000 free beers over the four week campaign period. Thirsty bunch.

Date created: October 2018 2018-10-01T00:00:00+0100
Date published: 31 January 2019 2019-01-31T14:34:38+0000

MADEIT CREDITS

Who liked - Frontier Fridays - Frontier