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It takes some front to choose beer over work.
To mark our new brand positioning for Fuller's Frontier Lager, we developed a beer giveaway campaign encouraging Londoners to boldly ditch the mundane and opt into a free beer, every Friday, during work hours. Perhaps unsurprisingly, 66,000 people signed up and we gave away 15,000 free beers over the four week campaign period. Thirsty bunch.