ABOUT

Online casinos all look, feel and talk the same – we had to change this.

Casinos always depict the win. Yet when we researched our audience it turns out that it’s the anticipation of the win that releases the most endorphins. Anticipation or suspense is the most enjoyable, exciting part of gambling – and therefore the part to focus on.

However, to fulfil our brand ambition of the master of suspense, we had to make people actually physically feel it in our communications. If they felt the buzz in 30 seconds, they would be more likely to pay us a visit.