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We worked with Sky on their biggest partnership campaign to date, creating and producing a series of documentaries on AXA's support of technological developments via the AXA Research Fund.
Fronted by Sue Perkins, our approach gave warmth and a human touch to what's typically considered a clinical subject. This content, that ran across Sky and News UK platforms, took the form of a 230 second TV commercial takeover and a long-form film online.