ABOUT

OzPro is a premium pet brand that emphasizes the quality of its products with a mic-drop release specialty in freeze-dried raw meat and ambitious plans to extend its product range. We worked on OzPro right from its inception, developing everything from the brand identity, product design, packaging, website, marketplace strategy, social media, and beyond.

In the pet food industry, regulations are not as stringent as those for human food, leaving pets vulnerable to potentially harmful ingredients. When our client approached Rebelphase with an audacious dream – to lead in every pet food category – our primary challenge was to establish a brand from scratch, providing clear direction tailored to the premium pet food market while also anticipating opportunities for product expansion.

Rebelphase conceptualised OzPro's overarching identity as a quality connoisseur, ensuring that every ounce is professionally crafted. We crafted a brand experience that effectively conveyed this commitment to quality, building awareness and trust through meticulously crafted artwork and expertly curated content. Our approach to market entry focused on creating impact through a strategic blend of social media engagement and advocacy within pet enthusiast communities, ensuring a consistent message across platforms.

Despite facing formidable competition from industry giants, OzPro has emerged as a trusted name known for its unwavering commitment to quality and its innovative approach to pet nutrition. By delivering on our promise of uncompromising quality and injecting a sense of fun into the product concept, we've successfully positioned OzPro to resonate with both pet parents and their beloved furry companions.

Within a remarkably short timeframe, our brand soared to the top spot on Lazada Malaysia within just three months of its launch. Following an impressive trajectory, our market launch for Rawfeast was executed from brand creation to market introduction in a mere month. Simultaneously, our Facebook outreach achieved a staggering one million reach, solidifying our brand's presence and impact across digital platforms.