Rebekah Renford
Project Director
ABOUT
When Nokia launched the Asha line of devices they also added a new feature called Fastlane to their operating system. The feature puts everything you love just a swipe away. It lets you jump to your favourite apps, update social media and play games and music with just a swipe.
We found four friends in Santiago, Chile to use the new Asha phones and Fastlane to put together a super-bright bike ride through the city -- picking up friends along the way.
The soundtrack was locally sourced in Chile to uphold the brand value of authenticity.
Back to Nokia Asha 501 project
Ole Steffensen
Industrial Design Engineer, Klim Furniture
Denmark
Dalibor Kojic
3D Artist, GGM Moebel
Germany