ABOUT

Conceptual rebrand of Mothercare, with particular emphasis on website refresh.

An exercise in refining and modernising a brand, my research showed that the Mothercare logo had survived several branding reviews over the years and, since the company is now a British institution, I favoured keeping its evolution to a minimum and focussing instead on bringing a softer, more contemporary look to their colour palette, photography and their main touchpoint, the website.