ABOUT

Greenall’s wanted a packaging design that celebrated their British heritage, whilst appealing to a younger audience. This design takes it’s inspiration from the innovative beginings of Greenall’s gin. Thomas Dakin, created the first ever London Dry Gin in 1761, setting up the distillery that would become Greenall’s in Warrington. His unique recipe came from a mixture of local ingredients and global spices that where being transported down the Bridgewater canal, which ran alongside his distillery. This can celebrates the way the canal network within the UK allowed for the invention of Greenall’s London Dry Gin but also how it allowed gin to then be transported across the nation, making it such a popular and quintessentially British drink.