Rebecca Hendin Illustrator

ABOUT

I created a large, detailed illustration showing different kinds of things that co-operative businesses do, for a project commissioned by creative agency Calverts for Co-operatives UK. The illustration was made to be taken apart into a deck of cards that could be rearranged in different formations.

The deck of cards element was a fun challenge, as it meant the illustration had to work when moved around, so things like scenery and body parts had to cross the end of their respective edge at exactly the same point on different cards.

Printed onto the deck of cards. The imagery I created was also used across other printed promotional
material for this campaign.

MADEIT CREDITS

  • Co-operatives UKClient

Who pooled - Co-op: Development Strategy