ABOUT

Wayward vale is a sustainable fashion brand for teenage girls with a unique offering, consisting of a collection of bespoke garments that are designed to grow with the consumer. The offering is unique to Wayward Vale and was a concept developed to try to remedy the vast amount of fast fashion we consume. The visual identity of the brand was developed through exploring various trends within visual communication. This visual identity consists of unique logo designs, branding and packaging as well as a look at the in store environment and visual merchandising of the store. A communication strategy was produced in order to advertise Wayward Vale, consisting of a viral video and photo-shoot which was later turned into various types of advertising campaigns. Integrated social media was utilised in order to reach the target consumer as well as the creation of a website and app to add to the shopping experience.