ABOUT

As part of my role as Head of Design for the channel, I was tasked with the creation of own brands to offer to our audience. Joytopia was one of those brands, the entire creation and guidelines were undertaken by myself. The idea behind this range was to appeal to the hobbyist craft market and was to offer paper craft products to the end user. The feel for the brand had to reflect a fun, lighthearted theme in line with our key demographic.