ABOUT

As part of my role as Head of Design for the channel, I was tasked with the creation of own brands to offer to our audience. Honeysuckle was one of said brands, the entire creation and guidelines were undertaken by myself. The idea behind this range was to appeal to the hobbyist craft market and was to offer primarily clear stamps and tools to the end user. The feel for the brand had to reflect a feminine yet modern identity, in line with our key demographic.