ABOUT

Concept: reach our audience in a new environment
Execution: we created a partnership with Caity Baser to support her UK tour in a way no beauty brand has ever done before; e.l.f. popped up at UK tour dates and sampled to every member of Caity Baser's audience
Results: Widespread social media content, sampling to thousands of Gen Z fans across the UK, Caity announcing the gifting to her fans at the show and an e.l.f. branding used as part of the stage design in the London finale show.