We recently teamed up with a leading beauty expert to deliver a complete branding solution for a new men's skincare brand, including naming, identity, packaging, website, print and stationery design.
The male grooming market is now a multi-billion pound worldwide enterprise, with the likes of L’Oreal and Estee Lauder successfully launching masculine ranges in recent years, and several challenger brands also entering the market. Entrepreneur Marianne Morrison spotted an opportunity to create a series of products that could match the quality of formulations currently available to women. A brand that needed to balance rugged beauty with high-performance technology - designed by a beauty expert and tested by men.
Our creative director, Dave Richmond, commented: “For Stoer to effectively win consumer trust it needed a strong shelf-presence, compelling story, and products that rival the very best in class”.
He adds, “we love this type of brief because it gives us an opportunity to develop entire brand worlds with the client, covering both online and offline communications. The brand is named after a remote coastal village in Scotland where the founder grew up. Like many places in Scotland, the climate can be very unforgiving. This notion of giving men the ultimate defence shield, even in the harshest of climates, formed the foundation of the brand proposition”.
Indeed, the unique ‘Clima5’ technology refers to the five active ingredients that have been sourced from five extreme climates around the world, including Scotland, Italy, West Africa, Japan and Mexico. These ingredients are then absorbed deep within the skin through cutting edge ‘ cosmetic drone’ technology.
Marianne Morrison, founder of Stoer, commented: ‘R Design’s passion, attention to detail and creativity has allowed a genuinely exciting collaboration to produce what I believe to be an iconic brand with a difference’.
Stoer Skincare launches in Harvey Nichols on March the 11th and is also available online.