R Design Ltd
London
ABOUT
The brief: To be greener, to reduce costs and increase visual impact and presence of the Speedo brand at point of sale.
The solution: With as many as 300 products, we needed to keep things simple. We chose to design a stylish sliding cardboard box to reduce plastic consumption and straightforward photography at actual size to aid consumer navigation.
The result: A 35% sales uplift and a healthier planet! 118 tons of PVC and 316 tons of plastic cut from manufacture process due to new box design.
We delivered
Packaging design, structural design. Worldwide rollout across 300 products in 14 languages.
Back to Speedo: Packaging Design project
Andre Van Dyk
Global Design Director
South Africa
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom