ABOUT

Selfridges’ own brand range was anonymous and fragmented and it did not echo the store’s forward thinking and contemporary attitude.

A totally unique identity that did not follow tradition and relied on the Selfridges name to reflect trust and quality, paving the way for Selfridges’ unique and extraordinary revival.

We delivered packaging design across 100 SKUs.

Awards
Creative Review - best in show.
D&AD - in the 2003 book.