ABOUT

The brief
To create a new brand and packaging strategy for a truly natural luxury range of essential oils.
The design had to reflect both the delicate blend of the oils and the natural ingredients used.

The solution
The unconventional use of bold typography enhances the brand’s luxury perceptions and is very different from the established brand clichés of the sector.
The attention to detail inherent in the product was replicated in the packaging, beautiful type was augmented with a palette of natural and evocative colours. The tactile quality of the materials and the detailed inner carton design all reinforce the brand’s attention to detail.

We delivered
Logo, packaging design, name creation, brand strategy, production management.

Results
Winner of a silver Pentaward in 2012 and a finalist in the Natural & Organic Awards.