R Design Ltd
London
ABOUT
The brief: The brand had become jaded and outdated through lack of design and marketing initiative.
The solution: Particular attention was paid to retaining the integrity, authority and quality nature of the brand. This was achieved through an individual logo redesign with better impact and vibrant and distinctive colours. Resulting in a contemporary feel yet sympathetic with the brand’s heritage.
We delivered: Logo, brand identity, packaging design, store interiors, literature and website.

Back to Micheline Arcier: Brand Identity and Packaging Design project