ABOUT

The brief: The old packaging was bland and did not appeal to mothers or deliver the organic message.

The solution: We designed a floral world using bold, bright colours and an illustration style reminiscent of children’s books. Creating a range with personality that mothers would love & trust.

The result: Sales increased on some lines by 200%, with retailers taking larger quantities and extended distribution into Sainsbury’s and Mothercare nationwide.

We delivered: Logo, brand identity, packaging design, copy.