R Design Ltd
London
ABOUT
The brief: The old packaging was bland and did not appeal to mothers or deliver the organic message.
The solution: We designed a floral world using bold, bright colours and an illustration style reminiscent of children’s books. Creating a range with personality that mothers would love & trust.
The result: Sales increased on some lines by 200%, with retailers taking larger quantities and extended distribution into Sainsbury’s and Mothercare nationwide.
We delivered: Logo, brand identity, packaging design, copy.
Back to Little Me: Packaging Design project
Andre Van Dyk
Global Design Director
South Africa