ABOUT

Lily Lolo was launched in 2005 and has achieved a cult status by using only natural, chemical free ingredients with mineral based technology. It’s expertly formulated range of high-performance, top quality mineral make-up essentials works with the skins natural tones, so customers achieve a flawless finish every time.

By 2013 it was time for Lily Lolo to respond to what their customers were wanting - a more exclusive way to look and feel natural and luxurious.

R Design was commissioned to work on the strategic repositioning and complete design overhaul of Lily Lolo including the brand’s visual identity, packaging and off-pack communications.

The new identity and brand design epitomises understated elegance and the perfection of natural beauty as captured in the brand essence - “flawless natural beauty”.

International Dieline Award Winner - Health & Beauty category