R Design Ltd
London
ABOUT
The brief: To create a strong, bold identity for a nutritionist whose message is clear: ‘Small changes to what you eat really can make a big difference.’
The solution: A strong simple logo, a tone of voice with a clear message and incorporating the colour green unique to this sector.
The result: From zero to multi-million pound sales and a household name.
We delivered: From naming products, designing packs and writing the ads they star in, we controlled everything the consumer would see.






