ABOUT

The brief: To develop and create a new premium skin care brand for a dermatologist who had never launched a product and had no brand or real celebrity cache.

The solution: A minimalist design using a strong memorable logo, with crisp white packs and eye catching primary colours, perfectly encapsulating Dr Nick Lowe’s expertise and clinical approach to skin care.

The result: Exclusively sold through Boots, it surpassed all expectation to become their biggest premium skin care brand and a multiple beauty award winner.

We delivered: Logo, brand identity, packaging design.