ABOUT

The brief: To develop a strong identity that highlighted Debenhams’ association with a variety of top fashion designers.

The solution: We created more than 30 new identities that retain each fashion designer’s individual style & personality, whilst bringing them together under the umbrella of “Designers at Debenhams”.

The result: An enormous success that would forever alter the profile of Debenhams, building a brand associated with cutting edge design and paving the way for a new trend, where the fortunes of designers and mass retailers would remain closely linked.

We delivered: Brand identities, logos, point of sale, in-store communications.